The Use of Social Media Among Students of Technology Agriculture and their Role In Promoting Agribusiness

The world economy is changing due to the use of Information and Communication Technologies (ICT). The ICTs affect and change the entire socioeconomic framework. Consequently, new forms of communication are created which facilitate the flow of information around the world, like “social media”. Social media brought people “closer” by facilitating the interaction between them. Social media appeal mainly to younger people since young generation mostly “exploits” Internet and new technologies. The paper examines the relationship between the students and social media platforms. Thereby, it presents the use of social media platforms by students aged 19-31. Specifically it examines how much time they spend “socializing” through social media and the reasons they use them. Moreover, students evaluate the most important advantages and disadvantages of social media. In addition, the paper studies to what extend students believe that agribusiness can benefit by the “exploitation” of social media platforms.